Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
Lufkin
Lufkin is a city in and the county seat of Angelina County in eastern Texas, United States.[3] This city is 120 miles (190 km) northeast of Houston. Founded in 1882, the population was 35,067 at the 2010 census.[4]
Lufkin is situated in Deep East Texas.
The city is named for Abraham P. Lufkin, a cotton merchant and Galveston city councilman. Lufkin was the father-in-law of Paul Bremond, president of the Houston, East and West Texas Railway which developed the town.
In 1906 while living in Lufkin, writer Katherine Anne Porter married her first husband John Henry Koontze in a double ring ceremony that also saw her sister Gay Porter marry T.H. Holloway. The minister who presided over the ceremony was Rev. Ira Bryce, serving at the time at Lufkin’s First Methodist Church.
In 1907 Allan Shivers the 37th Governor of Texas was born in Lufkin. He served as governor from 1949 to 1957.
Debris from the Space Shuttle Columbia disaster fell over the Lufkin area on February 1, 2003.
Lufkin celebrated its 125th anniversary in October 2007.